According
to Empire, they are the most influential and entertainment brand. This
is due to magazines which are targeted towards as specific audience. Empire is
notorious for collaborating with the largest films and distributors in the
industry. This is because ‘Empire really matter to people’.
Empire’s
readership tends to be between 18-40 years old and that are employed (with 77%
being employed). It is believed that ‘Empire’s audience are passionate about films’,
as they use films as an escapism or an insight to other worlds.
Empire
is known to be the first producers in the industry to offer exclusive product,
compared to other competitors in the market. This includes the world’s first
voice-responsive talking cover for Deadpool 2, or a Steven Spielberg takeover,
according to Empire. Furthermore, Empire is perceived to be different, when
being compared to other competitors in the market due to their set visits. This
is significant as this grants Empire exclusive on-set access with the MCU’s
Captain Marvel. In addition, Empire is also known for featuring famous
individuals and the biggest names in Hollywood.
Empire
offers a digital edition which adapts the standard print magazine. This is done
by exclusive video content and bespoke images. Empire also offers podcasts,
with an average of 51,000 downloads a week. Furthermore, Empire hosts a range
of live events throughout the year, with the Empire Awards being seen as the
biggest.
To
advertise on Empire’s magazines a full-page advertisement would cost £4,900
while a half-page would cost £2,795.
Overall,
Empire has a different target audience, this is because Empire target potential
consumer that range from 18-40, whilst a primarily 16–25-year-old middle and
upmarket media literate audience would be suitable for my product. Another
difference is that, although a literate audience is targeted, Empire also
target ex-university graduates, therefore the language and meanings present may
be more sophisticated compared to my product that will have more simplified language
and meanings.
