Bauer Media
Group has been a family-owned company for over 140 years. Bauer are the market
leader for popular publishing across Europe with 400+ magazines and 100+
digital products. According to Bauer their mission is to ‘inform, entertain and
inspire the audience to enrich their world making each day a little better and
supporting them as they organize their lives and discover more.’ The group also
‘strives forward creating diversity that is appreciated and supported. Due to
being a family-run business/company, Yvonne Bauer is the current owner of Bauer
Media Group.
Bauer have been
currently the leading OCP market position in Spain, Sweden, Norway, Finland,
Poland, Czech Republic and Slovakia. Whist also being the market leader for Search
Engine Optimization (SEO) Bauer are seen to have an annual growth of 25%,
according to their online presence.
Bauer have
currently 16,000 employees in 13 countries and in 3 continents, leading to 200
million users consuming their services. These include radio outlets such as
KISS, Jazz FM and Magic. This resulted in Bauer Media Group becoming Number 1
European commercial radio broadcaster with over 100 stations. This is significant
as this has resulted in annual revenue of 2.2 billion euros in annual revenue.
There main headquarters are in Germany, Hamburg. To become a market leader Bauer
Media Group began global expansion in the 1980s, with 2/3 of their sales being
generated abroad.
Bauer Media
Group launched Greatmagazines in 2003 as a dedicated magazine subscription for UK
viewers.
